How Skibles Studio Supports Tietotili Audit’s Digital Growth
At Skibles Studio, we believe a website is a living tool that adapts as your business evolves and develops. Our journey with Tietotili Audit showcases how long-term digital partnership, continuous updates, and proactive content management support sustainable business growth and brand clarity.
Image: Tietotili Audit website
Client Background: Transferring platforms and transitioning from employer to client
In 2023, Tietotili Audit, then HLB Tietotili, hired the owner of Skibles Studio, Nghi, to transfer their website from Wix to WordPress, and create a modern, brand-aligned website that improved usability and positioned them for growth. As an audit and advisory leader, the firm needed to reflect credibility and professionalism online while matching the HLB Group brand.
This project was a success and we could see clear growth in the website’s data and analytics. You can read more about the project here. We continued tracking keywords and working on optimizing the website.
In September 2024, Tietotili’s accounting services were transferred to Rantalainen Group, marking Tietotili’s clear shift to focus exclusively on statutory audit services. This strategic change required updates across the website in text, structure, and navigation. And Skibles Studio took on this project, now as a service provider rather than an employee.
The Challenge: Reflecting Business Transformation
Following the service transfer, Tietotili Audit faced several needs:
- Update service pages to remove references to accounting and focusing on auditing services
- Refocus content around audit services
- Ensure messaging, headers, and CTAs matched the new business identity
- Maintain SEO rankings and minimize disruption during transitions
Image: HLB Tietotili sign
Image: Owners of Tietotili Audit, Urpo Salo and Veikko Virkki, brainstorming together
Solution: Agile Content Updates & Strategic Maintenance
Content Refresh
We quickly updated the site copy, removing outdated accounting service mentions and revising content to emphasize audit expertise. Headings, paragraphs, and calls to action were adjusted to reflect the new audit-only focus while maintaining SEO continuity.
Technical Integration
We implemented redirects and metadata updates to avoid broken links and preserve search visibility. Technical audits ensured the site remained optimized, accessible, and compliant.
Partnership continues
Our work with Tietotili Audit continues as we continue to provide them:
- Website maintenance: Bug fixes, performance monitoring and platform updates
- Content support: Updating content and publishing news
- Analytics & optimization: Tracking and reporting analytics and optimizing content
- New projects
This partnership demonstrates how agile maintenance, content responsiveness, and thoughtful design turn a website into a strategic asset, supporting business transitions and long-term growth. Tietotili Audit’s experience shows that Skibles Studio doesn’t just launch sites, we evolve them alongside your business. We are very proud that we get to continue our partnership with Tietotili Audit, and are looking forward to all future projects together.
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