Designing a Landing Page: Skibles Studio’s Work with Smash!
Campaign landing pages play a key role in how sub‑brands are introduced and experienced online. When Panda® launched its Smash!® sub‑brand campaign, Skibles Studio was responsible for designing and building a dedicated landing page that supported the campaign visually, technically, and strategically.
The project focused on creating a landing page that reflected Smash!’s bold personality while still taking branding and accessibility into consideration.
Image: Smash! landing page
Translating a campaign into a digital experience
The main challenge was to turn campaign visuals and messaging into a clear, engaging landing page. The page needed to:
- Support Smash!’s energetic brand identity
- Work seamlessly across devices
- Communicate key messages quickly
- Be easy to update and maintain
At the same time, the page had to meet modern performance, usability, and accessibility expectations.
Design and development of the Smash! landing page
Skibles Studio designed and built the Smash! landing page from the ground up. The visual design was bold, using strong colours, clear typography, and a structured layout that guided users through the content.
From a development perspective, the landing page was built to be responsive, fast, and reliable, ensuring a smooth user experience on both mobile and desktop devices. The structure and content hierarchy were carefully planned so that the page was easy to understand for users as well as search engines and AI‑driven discovery tools.
Image: Skibles Studio designed assets that reflected Smash!’s bold and playful brand
Supporting brand consistency and performance
While Smash! has its own visual identity, the landing page was designed to sit naturally within Panda’s wider digital ecosystem. This ensured consistency across brand touchpoints while still giving Smash! its own distinct presence.
Clear content structure, focused messaging, and optimised performance helped the landing page support campaign goals effectively.
Interested in working with us?
Other references
