Keeping a Strong Brand Consistent: Skibles Studio’s Collaboration with Panda
Established consumer brands require digital partners who can work reliably behind the scenes while maintaining a consistent and recognizable visual identity. Skibles Studio’s work with Panda®, one of Finland’s best‑known confectionery brands, focused on supporting ongoing marketing efforts through continuous digital and visual design work.
The collaboration included website maintenance, hero banner design for the website and online store, e‑commerce banner creation, and flyer design for campaigns while ensuring Panda’s brand remained cohesive across digital platforms and printed materials.
Image: Panda.fi website
Maintaining the website
Skibles Studio handled website maintenance to ensure Panda’s site remained stable, up to date, and ready to support marketing initiatives. This work included content updates, technical checks, and performance optimisation to keep the site running smoothly across devices and browsers.
Consistent maintenance ensured that campaign content could be launched efficiently and without technical friction.
Hero banners that highlighted key messages
A key part of the collaboration was the design of hero banners for Panda’s website and online store, Panda Tehtaanmyymälä. These high‑visibility elements were used to promote campaigns, seasonal messaging, and key products.
The hero banners were designed to balance visual impact with clarity, supporting Panda’s marketing goals while maintaining usability and brand consistency.
In addition, Skibles Studio also designed banner and social media post templates for Canva. These allowed them to flexibly create banners and posts themselves, and are still in continuous use.
Image: A selection of banners Skibles Studio designed for Panda
Image: Panda Pop® flyer designed by Skibles Studio
Flyer design for offline use
To complement digital assets, we also designed flyers for Panda’s marketing campaigns. These materials extended the brand experience beyond digital touchpoints and ensured that campaign visuals remained consistent across all channels.
Designing flyers alongside web and e‑commerce assets helped create a unified campaign look and feel.
